Most gyms want a direct debit that never ends. Sanctuary Fitness runs eight-week packages with a date you start and a date you finish. Here is why.
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A deadline gets people through the door
"I will go when I have time" becomes "I have seven weeks left." Everybody trains harder with a finish line, and everybody finds it easier to start when the start is a Monday on the calendar rather than "sometime".
Measured at both ends
Weight, tape measurements and strength numbers in week one, the same again in week eight. A rolling membership never asks you to stand on the scale, which is comfortable and useless.
A natural point to decide
At the end of eight weeks you look at the numbers and choose: another eight, one-to-one Personal Training, or a planned break. Nobody is quietly paying £30 a month for a gym they stopped going to in February.
What it costs
£205 for the eight weeks, no contract, no joining fee. Every class, Personal Training slots, a nutrition plan, both sets of measurements. The next group starts Monday the 4th of January.
What happens after
Read the three options after week 8. Most people go again. Some go private. A few take a break with a date to come back, and the restart guide is there for that.